• Sweety Chauhan

How technology is changing Marketing tactics

Updated: Dec 9, 2021

In today’s world, technology has transformed marketing tactics. Here we describe how technology affects marketing and also increased relevancy and helps businesses grow, create relationships, strengthen the effectiveness of organizations.



Technology has changed marketing by making campaigns more improved and immersive for people and making networks more mutual and besieged for marketers. And it's not just the edge between brands and people change. A revolution in marketing is constant as we spend more time on our mobiles, tablets, and laptops. The contest for brands is to attach with customers through all these strategies in real-time and create campaigns that work diagonally on social media, display advertising, and e-commerce.



“Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Today, we are still required to aggregate information and insights from many tools-- CRM, social listening, POS and e-commerce data, etc.-- but together, they provide an almost immediate read on how you’re doing. That should translate to greater risk-taking and invention, which ultimately lead to success.” - Seth Farbman, CMO, Spotify

Digital marketing has also increased relevancy. Messages can be overwhelmed with laser focus groups offering relevant content.


Five technology trends that changing digital marketing


1. Video Marketing tactics to increase engagement

First, it’s significant to understand that a full-fledged production crew is a thing of the past. Nowadays, the incoming video marketing space can be as simple as making short, informal videos to showcase your brand’s products. These videos are used on Facebook, Amazon, YouTube, or any other marketing channel for advertising.

93% of marketers have propertied a new customer from a video on social media. So how should marketers, who are likely to feel slightly overwhelmed by video production, be forthcoming about video creation?

Advertisers wanting to take advantage of YouTube’s help can do so via video display ads, YouTube right view of video and discovery ads, or right view for Google Shopping ads. All ad formats permit marketers to promote engaging, story-driven content to their customers in an unobtrusive way, promoting brand awareness and structure trust.


2. Developing the customer experience with artificial intelligence

Digital technology has been growing at a rapid stride. Artificial intelligence (AI) is at the arrogant inspiring tracking, front, and analytics skills that support marketers driving more revenue make smarter decisions, and increasing customer purchases.

With the ability to quickly and proficiently analyze a near-infinite number of data points, marketers turn to machine learning to understand the impact, touchpoints of individual shoppers and even entire audience segments have on the buyer’s journey. Another impressive and still-growing technological advance at augmented reality (AR). This technology links digital info with a physical environment in real-time. In the world of digital marketing, current advances in AR have unlocked the door to absolutely unique, personalized shopping experiences for consumers.


3. The Rise of multi-touch acknowledgments

We live in a digitally conquered world. Consumers have continuously ruined brands and products on their mobile phones, apps, webpages, social media channels, Google searches, TV screens, podcasts, etc. For marketers paid advertisement on these different mediums, it’s substantial to realize what touchpoint(s) lead to a conversion.

That’s easier supposed than ended.

While most credit models can identify the first time a customer saw or related to your brand, this doesn’t tell you what happened next.

Did the customer explore competitors and decide on your brand? Or did they totally forget about you till their next touchpoint? How can you know and optimize your sales funnel, if you don’t know what route your customers are taking?

Marketers using last-touch acknowledgment assume that the last touchpoint in the only impactful one that leads to the conversion. And while it may play a big part, this statement disregards the efforts of a multichannel, cross-device approach.


4. Keeping customer trust amidst privacy concerns

Transparency and uprightness are the keys to keeping customer trust. 76.3% of customers feel quietly or significantly concerned about their data when they connect with brands. If customers don’t trust you, your audience becomes out-of-the-way.

Whether or not your brand is pretentious by the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), you should be working to certify that you are obedient to the customer privacy regulations.

With many other states recommending similar requirements, more prevalent adoption is predictable.

If your brand relies on consumer data to personalize ad copy, ad placements, email copy, and more, organize your customers’ comfort. Make it clear when you’re collecting their data why

Originate how collecting their data will help them and their relationship with your brand.


5. Reduce Friction with social proof

When seeing multiple products, customers want to know that the product they pick will live up to their hopes. Who well to trust than past customers? If your product has no reviews, getting just five reviews can increase shoppers’ purchase prospects by 270%.

The first step to falling friction is adding FAQs, sizing charts, pictures of your products, product tutorials, etc. to the website.

These will give your customers a 360-view of what they’re buying. These not only add trustworthiness to your brand and product but show that your attention to your customer and want to provide them with as much information as possible throughout their buyer’s journey.

Another step to dropping friction is showing user-generated content. It includes testimonials, reviews, ratings, and live sales notifications.

Customers want to hear about the product from other customers. Showcasing the success of your product or brand will influence customers you are the true choice for them.


Closing Opinions

Digital marketing is one of the fastest-moving industries. To remain inexpensive and grow successfully, it hitches attention and revolution. Not only do you need to keep up-to-date with the ever-changing trends, but you need to apply them to your unique brand in the way that makes the most intelligent.

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